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Where Memories Meet the Shore

AT THE SHORE was founded by two families in the middle of summer 2024.


Their love for the shore, each other and the memories of at being together with family and friends is a feeling they wanted to capture forever and share with you. AT THE SHORE is a lifestyle brand for everyone to enjoy the unique peace that being AT THE SHORE together offers.


The brand was founded on three very basic principles:

Look Good!

Feel Good!

Do Good!


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A beach with a roller coaster in the background at sunset
A row of houses on a New Jersey beach with a wooden fence in the foreground.

Embrace the Shore Lifestyle

At "At The Shore," our passion is to capture the essence of seaside living and bring it to you. From the serene moments of sitting by the waves to the excitement of exploring boardwalks, we celebrate all things beach. Join us in embracing the shore lifestyle, no matter where you are.

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By coachlefthandup1 March 25, 2025
At the Shore goes to Lakeland Florida!
By coachlefthandup1 March 17, 2025
Cheer on your favorite team during this year's NCAA tournament in At the Shore Gear!
By attheshoreusa March 13, 2025
At the Shore gear is great for any vibe especially chilling at the pool in Miami Beach!
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